UMI, A Rising Sun

I have never heard about a smartphone manufacturer named "UMI" in domestic until my colleague mentioned it to me for advise. I thought it is just those companies who copy the smartphone to exactly the same looking but poorer internal. Whereas, after searching more informations about UMI, I found it totally underestimated, in stead, it is a rising sun in this business line.

A so called "successful" smartphone must be attracted by its own feature, functions or favorable price. In fact, UMI is warm-welcomed by its cost-effective and sophisticated performance. UMI X1 Pro is an earlier production released a few months ago, so I didn't expect it with tremendous performance. What impressed me most is the unique appearance. Came with the 4.7-inch display screen together with smooth black-checked plastic case, demonstrate the entire looking fashion, succinct and enhanced the gripping substantially. Moreover, adopting a narrow stainless steel frame bezel, making a sense of modern element. Added to slim western fuselage design, which makes it easy to take along at anytime wherever you go. With such a favorable price and passable internal, more potential clients are trend to take it into consideration.

In contrast, another smartphone UMI released has enjoyed great reputation on its top class performance. UMI X3, as a competitive smartphone with latest technology and mature internal, has an outstanding performance at all aspects. Adopted 5.5-inch capacitive touch screen that with a resolution of 1920*1080 pixels, which can give you a broader perspective and gorgeous reading environment. Equipped with 1.7GHz 0cta-core processor, fast handling speed and smooth fluency is guaranteed, any large games, applications can be run simultaneously without a doubt. Moreover, employed to multiple innovative functions like Gyroscope, NFC, OTG, 8.0MP and 13.0MP camera combination, upgraded the cell phone a higher level. Thanks to this high configuration, more convenience and enjoyment will be found during the experience.


From the released of UMI X1 Pro to UMI X3, UMI has made a giant leap within limited time, their spirit of innovation and self-developed cast into the succeed today. They are one of the most competitive smartphone manufacturer around the corner.